Challenging
years
It's in the difficult economic times immediately
following WW II that General Bearing Service (GBS)
is founded.
In the early 40's, while working for SKF in Montreal
as an automotive division sales representative, the
Lynn McLeod company in Thetford-Mines offers Ernest
Bouchard the opportunity to open and manage a store
in the city of Ottawa.
Ernest takes up the challenge and moves his young
pregnant wife, Eva, and their 5 children to Orléans,
a small, affordable town 20 km east of Ottawa. The
reasonable rents there enables him to find a small
house for his family. Not long after the move, a TIMKEN's
sales representative who is aware of Ernest's sales
abilities convinces him to start his own business.
The rest, as they say, is history.
As part of a modest working-class family, Ernest
Bouchard doesn't have the money to start his own business.
Nevertheless, he manages to convince the Royal Bank
of Canada (RBC) to loan him $500, providing him the
opportunity to build a small inventory. Ernest was
grateful for this support and GBS is still a customer
of the RBC after more than 60 years. Armed with the
$500 loan, he builds a strong relationship and the
foundation for an enduring success with TIMKEN and
SKF.
GBS's first official day of operation was April
1st 1946.
A few years later, Ernest moves his family again,
this time to the city of Ottawa, on Fairmont St. In
his new home the dining room serves as a stockroom,
much to the dismay of Eva. Focused and hardworking,
he takes the train from Ottawa so he can work a full
day in Montréal. Then he takes the night train allowing
him to sleep, eat and shave early in the morning so
he can start a new day in Québec City. He maintains
this schedule until he reaches Newfoundland.
In the 40's, bearings are scarce and business is
hard to come by. He often borrows bearings from one
customer to supply them to another, promising to replace
them as quickly as possible - sometimes a tough promise
to keep. His wife Eva recalled the times he would
linger in the kitchen trying to remember where he
saw such and such a bearing and in which customer’s
inventory. He would suddenly stop, pick up the phone
and call one of the stockkeepers he knew to see if
he could find the much-needed bearing. His incredible
memory helped many clients and contributed to his
growing reputation.
Ernest always said, "I need to sell, otherwise
we can't eat and the kids won't have any clothes to
wear". Not missing any opportunities, he begins
to sell watches to his industrial customers. He buys
watches from a Montréal wholesaler and offers them
to the same mechanics and storekeepers to whom he
sells bearings. Everyone who buys a watch pays him
a dollar each visit until the watch is paid in full."
At the corner of Fairmont and Wellington (a busy
Ottawa intersection), a local bakery has two huge
windows that can serve as a strategic display. Ernest
negotiates the use of one of them and uses it to advertise
a new line of products: DARNELL CASTERS. Darnell is
a Canadian caster manufacturer in Toronto and GBS
supplies their products to the Canadian National Railway
along with its regular line of bearings.
Ernest’s wife Eva, in addition to raising 6 kids,
takes care of the accounting and shipping. Then, with
business booming, they hire their first employee,
Alban Gauthier. He works for GBS until 1986, more
than 40 years of service. Before GBS, Alban worked
in St-Isidore, Ontario.
Six months later, Ernest opens up a store in Montréal,
partly to be closer to his suppliers and partly to
hire his unemployed father. Soon after, towards the
end of the 1940s, GBS branches open in Québec City
and Sherbrooke. Ernest enjoys the Sherbrooke area
scenery. He particularly loves the sunset as seen
from then route 1 on the south shore between Montréal
and Sherbrooke.
The Sherbrooke store gave him many
opportunities to enjoy it.
His son Jean, an accountant, joins the family business
in 1959 and contributes to the growth of the company.
He increases the number of branches to 24 and adds
one central warehouse covering eastern Ontario and
all of Québec. Jean assumes the presidency until his
death in 2004.
Ernest’s youngest son, Pierre, has been active in
the company since the early 70's and now serves as
its President. As an engineer he also coordinates
all technical efforts throughout GBS’ distribution
network.
The next generation is already active. Ernest's grandson,
Michel, with the help of the GBS staff, is already
working towards building a stronger than ever relationship
with all of our customers.
Some old catalogues